Monday, 13 October 2014

Market Segmentation

'Market segmentation allows for a better allocations of a firm's finite resources'

In the UK, the wedding industry generates £10 million annually, almost everyone you meet is a potential client and partner. It is important for a business to be aware of all the different segments that affect the operations and growth of the business.

By applying the marketing segmentation to Confetti Weddings, I can clearly see the needs of the company and assure that they are all met.



Through this I can begin to understand the different areas of the market that are important into the operation of the business. 





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